商学院师资队伍

2014年06月08日

Faculty

Research Interests

Ainsworth Bailey

· Effects of celebrity endorsers; media such as social media; and various promotional tools on consumer decision making and behavior

· Retail theft and efforts to co-opt retail employees in dealing with internal retail theft

· Breach of promise, as evidenced by non-fulfillment of promotional offers

Bashar Gammoh

· Brand leveraging strategies (e.g., brand extensions, co-branding, brand alliances

· Branding and brand management issues as related to sales management, consumer behavior, and international marketing

Michael Mallin,

· Salesforce Motivation and Performance

· Salesforce Leadership and Management issues including compensation, evaluation, control and trust

· Each of the above issues in an Intergenerational, International, and Cross-cultural context.

· Internet and social networks marketing

· Online consumer behavior

· E-business and e-commerce

· Marketing communications and their synergies (how advertising, PR, direct mail, email and search engine marketing work together)

· International aspects of the above

Ellen Pullins,

· Salesforce Motivation and Performance

· Salesforce Leadership and Management

· Each of the above issues in an Intergenerational, International, and Cross-cultural context.

Thomas Sharkey

· Exporting, foreign direct investment, higher education, family business, and strategy

Stanford Westjohn, [email protected]

· International consumer behavior. This includes the study of how an individual’s attitudes, beliefs and actions towards:

a) global versus local brands,

b) imagery in advertising,

c) brand country-of-origin, and

d) multinational corporations in general

is affected by cultural differences and by how individuals view the world, e.g. as a global community.